I Got Tired of
Watching Good
Businesses Lose
to Bad Websites.
"The plumber with 30 years of experience losing a job to the guy with a slicker Google listing. That's not right. And it's fixable."
— Dan Allen, Wide Open Web TXHere's what I keep seeing in Fort Worth.
A roofer who's been working this area since before Lake Worth Blvd was widened — great reputation, terrible website. Or no website at all. His competitor, who's been in business three years, shows up first on Google because someone set him up a halfway decent site.
That's not a technology problem. It's a fairness problem. And I happen to know how to fix it.
I've spent 25 years in enterprise software — the kind of systems that run mid-market companies and can't go down. I've got an MBA, an Engineering in Training certification, and I'm finishing a master's in software engineering with an AI focus. I've seen how the big players do digital right.
Now I'm bringing that same discipline to businesses right here in my backyard. Not as a side hustle. As a deliberate choice to work with people I can actually shake hands with.
The way I see it: you wouldn't trust a contractor who won't show you their work first. So I don't ask you to trust me either — I build you a free sample site, you see exactly what you'd be getting, and then we decide if it makes sense to move forward. No pressure, no invoice if you pass.